Creator'sHub: The creator economy magazine
Media ·
Cobra 11 on YouTube leads the young to RTL+, says its boss
Stephan Schmitter, CEO of German broadcaster RTL, claims old Cobra 11 episodes on YouTube lead young viewers to RTL+ subscriptions. Yet in February 2024 he said putting lots of content on YouTube had no value. From standard watch page ads, YouTube pays partners 55% of net revenues.
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Creator Economy ·
A party host sells the same rooftop to guests and brands
IRL influencers, or community hosts, sell an event to guests and to brands. In October 2026 the Pie app offered members of its programme an average of $445 a month, so far from investor money. Since 2024 Hinge has given $2.3 million only to groups with free or low-cost meetups.
Podcasts ·
OpenAI bought a tech podcast that interviewed its own boss
TBPN, the tech show that had Sam Altman as a guest, has belonged to OpenAI since spring 2026. It made roughly $5 million from advertising in 2025. Silicon Valley’s big interview podcasts make money from advertising that powerful guests bring in.
Creator Economy ·
Dude Perfect to make videos inspired by Disney franchises
Dude Perfect, which an investor compared in 2024 to the early years of Disney, has entered a partnership with Disney. It will make videos for its own channels inspired by Disney’s franchises, from Star Wars to the Avengers.
Marketing
Toys"R"Us to build creator studios in selected stores
Platforms
Deezer cuts AI music from recommendations, YouTube labels it
Marketing
Creator engagement barely explains brand recall
Marketing
Creator video usage rights have no standard terms in the US
Content monetisation
YouTube admits the kids’ content business is not okay
Platforms
YouTube cites survey against mandatory prominence for media
How to podcast #02
A brunch for advertisers and brands.
- When
- 24 November 2026, 9:00 to 13:00
- Where
- LEVEL 9, Prague
- For
- Advertisers, brands and agencies
Event · ČeskéPodcasty.cz and Creator’s Hub
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