CZ EN

Platforms

creatorshub

Coverage of the platform economy: the power, monetisation and regulation of big digital platforms. YouTube, Spotify, Meta, Apple, TikTok. How they change the rules for creators, brands and the European market.

All19 Creator Economy5 Marketing3 Content monetisation3 Platforms3 Podcasts2 AI1 Data and automation1 Media1
An empty, glowing rainbow escalator leads up a blossoming green hill towards a pink cloud.

Deezer cuts AI music from recommendations, YouTube labels it

From 14 October, YouTube Music is starting to show a label on tracks where AI played a significant role. Deezer says it receives nearly 90,000 fully AI-generated tracks a day and removes them from recommendations itself. By the end of 2026 it will let listeners hide fully AI music in search too.

Platforms ·

A figure in a pink jumpsuit and a rabbit mask with a screen for a face reads a newspaper next to an old television.

YouTube cites survey against mandatory prominence for media

YouTube wants creators recognised in EU statistics, programmes and funds. It counters mandatory priority for chosen media in recommendations with a survey figure valid only for big channels. The Media Board proposes putting creators under the AVMSD. Czechia already lists YouTubers over thresholds.

Platforms ·

Six men in colourful suits walk across a mirrored salt flat, illustrating creator exclusivity on YouTube

YouTube again offers creators millions for exclusivity

YouTube is again offering creators millions of dollars for exclusivity, Bloomberg reports, to stop Netflix going after its biggest stars. In 2024 it did not renew exclusive deals with TimTheTatman, DrLupo and other creators.

Platforms ·