Creator Economy
creatorshubA market growing 25% a year in Europe. Who earns from it, who works for it for free, and why creators are adopting the language of investors.
A party host sells the same rooftop to guests and brands
IRL influencers, or community hosts, sell an event to guests and to brands. In October 2026 the Pie app offered members of its programme an average of $445 a month, so far from investor money. Since 2024 Hinge has given $2.3 million only to groups with free or low-cost meetups.
Dude Perfect to make videos inspired by Disney franchises
Dude Perfect, which an investor compared in 2024 to the early years of Disney, has entered a partnership with Disney. It will make videos for its own channels inspired by Disney’s franchises, from Star Wars to the Avengers.
Astel opens a free palace to creators, no subscriber bar
On 1 October the Paris-based Astel opened a city palace in the Marais to creators, free of charge and with no subscriber threshold. For entry it wants an application and a commitment to share experience with other members. The project was founded by YouTuber Sylvqin and Xavier Niel.
Creator economy will not hit half a trillion by 2027
Slides cite half a trillion dollars as the size of the creator economy. It is a single 2023 Goldman Sachs estimate for 2027. Today's models count a broader market and still come out about a fifth lower for the same year.
Creator economy sees 52 acquisitions, up 73% on last year
The creator economy saw 52 mergers and acquisitions in the first half of 2025, 73% more than a year earlier, according to Quartermast Advisors. Capital is buying up channels and streaming services are licensing shows. Who ends up keeping ownership remains open.