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creatorshub

Traditional media in the creator economy era. How music, TV, print and publishing houses change when individuals with audiences take over attention.

All19 Creator Economy5 Marketing3 Content monetisation3 Platforms3 Podcasts2 AI1 Data and automation1 Media1
A pile of old televisions and radios in the surf on a beach under a pink sunset, with people swimming in the waves in the distance.

Cobra 11 on YouTube leads the young to RTL+, says its boss

Stephan Schmitter, CEO of German broadcaster RTL, claims old Cobra 11 episodes on YouTube lead young viewers to RTL+ subscriptions. Yet in February 2024 he said putting lots of content on YouTube had no value. From standard watch page ads, YouTube pays partners 55% of net revenues.

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