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Creator’s Update
The weekly Creator’s Hub newsletter.
Creator’s Update newsletter
Money, platforms and the creators everyone talks about.
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Josh D'Amaro Puts a Disney+ Original on Netflix
D'Amaro lent Netflix two seasons of Percy Jackson and kept the newest for Disney+. Plus five ChatGPT ad results with no spend or sample sizes, and Joshua Brown on the executive jobs Taylor Sheridan's contract skipped.
Creators Update W40 / MrBeast Takes the Shark Tank Seat, YouTube Passed Netflix, OpenAI Recruited Patreon's Co-Founder
MrBeast bet that the biggest creators are media companies. YouTube at 14.2% passed Netflix in US TV viewing. OpenAI hired Patreon's co-founder. IAB merged the creator, podcast, and gaming ad markets into one week.
Creators Update. America's most-watched TV is now YouTube
The most-watched TV in America is now YouTube, and broadcasters shoot for it. Plus credit lines for creators, Pocket FM's 93% AI catalogue, and the half-trillion nobody will see.
Creators Update. Record capital is flooding into creators, two thirds report burnout
Record capital is pouring into creators, yet 62% report burnout. What the money actually buys, and why Europe holds a weaker hand.
A YouTuber's income is now a tradable security
Capital is now buying pieces of creators directly. GigaStar sells shares of a YouTuber's future income as a registered security, and a creator's income becomes a tradable asset.
Creators Update. Platforms now pay for where creators won't post
YouTube and Netflix now pay creators millions for exclusivity. This week's Creators Update also covers Meta's $16.68B settlement, the Audiochuck scaling crisis and TikTok Live's 17.4 billion hours.
Creators Update. Capital now buys creators like companies
Whitesell bought Alex Cooper's Unwell at half a billion, Electrify is rolling up YouTube channels and Bartlett is hiring a hundred people. Capital now buys companies built on creators. And from August 24, YouTube changes what a view even means.
Creators Update, week 33. Spotify skips the ads that fund everyone else
Spotify posts a record margin while testing a button that lets paying listeners skip the ads that fund networks and independent shows. Inside, agencies turning into studios and the kids' streaming top five.