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Data and automation

creatorshub

The numbers behind decisions. Infographics, overviews and automation that turn data into an advantage.

All19 Creator Economy5 Marketing3 Content monetisation3 Platforms3 Podcasts2 AI1 Data and automation1 Media1
A yellow rubber duck on the surface of a vast dark ocean

Promo codes miss most of creator value as brands rethink

80% of a creator's value never passes through a promo code, according to Grace Andrews. Analytic Partners attributes 30% of paid search to brand, and Kantar finds that only 6% of content delivers both strong engagement and impact. Measurement is moving from the last click to mix modelling.

Data and automation ·