Creators are
the new
startups.
- Editorial. A magazine on the creator economy, the Creator’s Update newsletter every Thursday and a report on the European creator economy. Read the magazine →
- Working with creators. Content made with a creator their audience knows, podcast live at your event, and long-term partnerships.
- Spots by podcast category. They play only in the ČeskéPodcasty.cz and Youradio Talk apps, before any episode in the category.
- Spots in specific shows from the catalogue of creators we work with. Inserted into the episode audio, they play wherever the show plays.
- Spot production. We write the script, record the voice and run the spot.
- Programmatic buying. A deal for your platform with audience and topic targeting.
- Publishing on Creator’s Hub. Topics, data and experience from the creator economy. The editors decide about texts, paid content is labelled.
- For creators. Joining the network, working with brands and creator meetups such as the How to Podcast brunch.
Yearly
Report on the European creator economy.
Weekly
Creator’s Update newsletter.
Daily
What is happening, on creatorshub.
Editorial
Tereza Tiller
Founder
Founder of Creator’s Hub and co-founder of České podcasty.
Sandra Bourdon
Creator Partnerships Manager
Brand and creator partnerships. Direct, with a concrete proposal.
Šárka Möllerová
Editor
Editor at Creator’s Hub. Covers platforms, podcasting and monetization.
Press about us
Want to work with us?
Write to Sandra or Tereza
Why a medium about the creator economy?
The people who influenced my life the most I have never met. Most of them I first heard thanks to podcasts. But it stopped being only about podcasts long ago. Behind the content are the people who make it. And a whole economy grows around them.
The amount of available content has changed how we think, feel and decide. In the endless feed our shared reality splinters. Each of us follows different people, different stories and a different picture of the world.
So trust moved house. From institutions to platforms. And from platforms to individuals. To people with an audience.
But who really decides today what we learn about the world? Whom do we trust? Why do we spend? Whom do we follow?
We have no simple answer.
We do know this economy is fast. Driven by emotions, technology and algorithms. Accelerated by AI. And uneven at the same time.
More content is made than ever before. Yet the value often concentrates elsewhere than with those who make it.
That is why we follow the creator economy. Analytically. From a European perspective. From primary sources.
We care not only about what happens, but why. And what it means for the European market. Because without context, numbers alone say little.
Every quarter we publish a report built on what can be documented: data from regulators, platforms, research institutions, financial advisers and the market.
Every number has a source.
When sources disagree, we show both versions.
When we interpret, we say that we interpret.
For the last ten years the venture business had its own language. Software. SaaS. TAM. ARR. Exit.
Now individuals with an audience are taking that language over.
A creator is no longer just someone who publishes content. They are a medium. Distribution. A product. A community. A brand. A company.
Creators are the new startups.
Tereza Tiller