Social networks connect less and sell more
Facebook was built to connect people, but Meta now admits that personal social networks have largely lost that role. Algorithms and influencers now hold our attention and drive sales.
Pressure is mounting, and AI offers creators relief
At first glance the answer looks simple: when one platform is not enough, expand to another. 94% of creators are preparing to diversify, but each new channel brings new formats, algorithms and pressure to produce more.
AI is bringing creators back to long-form content
In the TikTok era it seemed that winners could fit an idea into fifteen seconds. Now the tables are turning, and many creators who bet everything on short videos are returning to longer formats, with AI giving them time and space.
Most creators now work full time
Creators were once seen as enthusiasts earning a side income online. According to Epidemic Sound’s Future of the Creator Economy Report 2025, 61% now make their living from content full time, six percentage points more than last year.
Short TikTok-style videos are coming to our websites
The short vertical video format now defines social media. We are bringing it to our websites too, and Web Stories already run on iSport.cz, Poggers and Mateřídouška.