Articles by
Tereza Tiller
Zakladatelka Creator's Hub a spoluzakladatelka Českých podcastů.
Creators Update W40 / MrBeast Takes the Shark Tank Seat, YouTube Passed Netflix, OpenAI Recruited Patreon's Co-Founder
MrBeast bet that the biggest creators are media companies. YouTube at 14.2% passed Netflix in US TV viewing. OpenAI hired Patreon's co-founder. IAB merged the creator, podcast, and gaming ad markets into one week.
Creators Update. America's most-watched TV is now YouTube
The most-watched TV in America is now YouTube, and broadcasters shoot for it. Plus credit lines for creators, Pocket FM's 93% AI catalogue, and the half-trillion nobody will see.
Creator economy will not hit half a trillion by 2027
Slides cite half a trillion dollars as the size of the creator economy. It is a single 2023 Goldman Sachs estimate for 2027. Today's models count a broader market and still come out about a fifth lower for the same year.
Creators Update. Record capital is flooding into creators, two thirds report burnout
Record capital is pouring into creators, yet 62% report burnout. What the money actually buys, and why Europe holds a weaker hand.
A YouTuber's income is now a tradable security
Capital is now buying pieces of creators directly. GigaStar sells shares of a YouTuber's future income as a registered security, and a creator's income becomes a tradable asset.
Creators Update. Platforms now pay for where creators won't post
YouTube and Netflix now pay creators millions for exclusivity. This week's Creators Update also covers Meta's $16.68B settlement, the Audiochuck scaling crisis and TikTok Live's 17.4 billion hours.
Creators Update. Capital now buys creators like companies
Whitesell bought Alex Cooper's Unwell at half a billion, Electrify is rolling up YouTube channels and Bartlett is hiring a hundred people. Capital now buys companies built on creators. And from August 24, YouTube changes what a view even means.
Creators Update, week 33. Spotify skips the ads that fund everyone else
Spotify posts a record margin while testing a button that lets paying listeners skip the ads that fund networks and independent shows. Inside, agencies turning into studios and the kids' streaming top five.
Creator economy sees 52 acquisitions, up 73% on last year
The creator economy saw 52 mergers and acquisitions in the first half of 2025, 73% more than a year earlier, according to Quartermast Advisors. Capital is buying up channels and streaming services are licensing shows. Who ends up keeping ownership remains open.