Podcasts in Czechia are no longer a niche. The format that once appealed to just a handful of enthusiasts has become mainstream, and most Czechs now listen to podcasts. When the format itself changes, the brand that stands behind it has to change too.
Podcasts are proving to be the ideal format not only for personal development and education, but also for hobbies and entertainment. Most Czechs now listen to podcasts, and the best of them have the power to set trends and shape public opinion. České podcasty is therefore no longer just a database of shows. We are building a platform that connects creators, listeners and brands. České podcasty is the centre of the podcast scene, and we realised that our visual identity needed to grow along with the whole medium.
From logo to strategy
The first step was a workshop by Applifting, led by Filip Kirschner, which opened up the key questions and set the direction for the whole process. This phase was followed by collaboration between Tereza Tiller and Tomáš Mairych from Applifting, during which a new identity and visual language for the brand were created. We were looking for a style that would be confident, memorable and playful, just like the podcasts themselves.
They found the basis in a simple sentence: The more podcasts you know, the more human you are. The whole brand now rests on this motto. Strong typography and the motif of a megaphone remind us how much space podcasts deserve. The copy, in turn, has a playful tone that works with the Czech language, idioms and folk tradition.
Design that works offline too
We first revealed the new look on 7 May 2025. Over the summer, the visual appeared on the website, on social media and in newsletters, and it quickly became clear that it works offline as well. Stickers for Podcast roku disappeared within minutes and became a symbol of the whole community. The identity thus proved that it works not only as a design element, but also as a brand that can unite people.
More attractive for partners
The rebrand was not just an aesthetic change, though. It brought concrete results. The brand’s attractiveness from the advertisers’ point of view rose more than fivefold, and partner investment is holding at a level that was unthinkable just a year ago. A new website with a premium look sells more easily, and partners in České podcasty see more potential than ever before.
“České podcasty now look the way they sound: bold, playful and with a clear point of view. For us, the rebrand is not a full stop but the start of a new chapter, in which podcasts get the space they deserve in Czechia,” adds Tereza Tiller.
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