Live Nation is funding a new company, Creator Nation, which will buy creator management firms. It announced this on 1 October 2026. Less than a month earlier, on 4 September, the independent venues association NIVA filed comments asking the court to make Live Nation divest its artist management businesses. An artist’s manager, according to NIVA, should not work for a company that promotes tours, operates a venue and sells tickets.
The court is still reviewing the settlement Live Nation agreed with the US Department of Justice. According to NIVA, under it the company would keep its artist management too. “It keeps its artist management business,” Stephen Parker, NIVA’s executive director, wrote in July. Live Nation set aside capital to buy up creator management firms before the court had ruled on the settlement.
The Fishers are combining creator management with live events
Alexis Fisher, co-founder of Creator Nation, sent the Dallas Cowboys Cheerleaders on nine shows across Texas, Oklahoma and Arkansas in April 2026. Part of the audition for the squad was to take place on stage, and the audience was to help decide who gets through. She produced the show with her company Timeline, which represents talent and builds tours for them, and which has belonged to Live Nation since 2024. NIVA wants to split up this kind of combination of manager and tour promoter under one corporation.
Creator Nation will be led by Alexis Fisher together with Scott Fisher. He has already founded one creator management firm and sold it in 2025. For the firms that Creator Nation buys, it wants to make operations easier and provide resources that many of them lack. Live Nation has not disclosed how much it is putting into the company, which management firms Creator Nation wants to buy, or the ownership stakes and financial terms of the relationship between the two companies.
Michael Rapino, the head of Live Nation, says that creators’ careers increasingly resemble the wider entertainment business, with opportunities in content, live events, brands and commerce. Creator Nation is meant to help in all four. Alexis Fisher compares its offer to a menu from which a creator picks only what they need help with.
Exclusive representation is not a condition. “We don't have to exclusively manage talent in order to help them build a live experience,” Alexis Fisher said in an interview with The Hollywood Reporter. Whatever the creator picks from the menu, the kitchen is funded by Live Nation.
The site Net Influencer writes that Creator Nation extends the Timeline logic to more companies, and that Live Nation’s tickets, venues and promotion services are meant to turn creators’ followers into regularly paying attendees. Live Nation’s venues are set to be joined by three in Prague.
Even a Czech creator and their manager who are preparing a show at the O2 arena, O2 universum or Forum Karlín will negotiate the date with a joint venture of the PPF group and Live Nation. Under an agreement from August 2026, Live Nation will get a 51% stake in it, provided regulators approve the transaction.
The dispute over Live Nation’s monopoly continues
A federal jury in New York ruled on 15 April 2026 that Live Nation and Ticketmaster had unlawfully monopolised the market for live events and tickets and tied venues to their promotion services. According to the jury, Ticketmaster overcharged customers in the 21 plaintiff states and the District of Columbia by $1.72 per ticket to a concert at a large venue. Live Nation challenged the verdict and is preparing an appeal. Tubefilter also recalled the verdict in its piece on Creator Nation. According to it, Live Nation apparently hopes that creators will overlook these problems and entrust Creator Nation with their livelihoods.
The Department of Justice reached a settlement with the company in March, before the verdict, and the settlement prescribes how it should behave in the market. Under it, Ticketmaster remains part of Live Nation. NIVA wrote that the settlement will not tame Live Nation’s unlawful monopoly and that the court should reject it. Dan Wall of Live Nation’s management responded to competitors’ objections that the company remains convinced the court will approve the settlement.
Judge Arun Subramanian’s decision on the settlement is expected by the end of October. The hearing on whether Ticketmaster will be separated from Live Nation, as 33 states and the District of Columbia want, will begin in February 2027 at the earliest. Creator Nation’s first acquisitions, meanwhile, are expected in the coming months.
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