The boundaries between film, television and online production are blurring. While traditional production slows down, the creator economy is growing and opening new opportunities for creators who can adapt to changing formats and distribution.
Hollywood is going through a difficult period. Series are being cancelled, filming is moving to cheaper destinations and, as a result of industry consolidation , jobs are being lost. And while traditional production struggles, the independent creator economy is growing and attracting talent that until recently would have looked elsewhere.
The talent management firm G&B Digital Management has responded to this situation by launching a free programme, Flipping the Script. It is aimed at people from the film and television industry and aims to show how they can apply their experience and skills in the world of online creation and get involved in the creator economy.
“The entertainment industry isn’t what it was five years ago. Whether you’re an actor, director, producer, or crew member, your digital presence matters now more than ever. Flipping The Script is an intensive educational experience formulated to empower professionals in traditional entertainment with the knowledge and guidance needed to build a powerful online presence,” as stated on the website.
Film know-how works online too
According to the authors of Flipping the Script, experience from traditional film and television production can surprisingly easily be transferred to the online world. Whether it is working with a story, rhythm, image or editing, the basic principles stay the same. Only the environment and the pace at which content is consumed change.
The authors also offer practical advice on how not to get lost in the digital space. They place the emphasis above all on consistency. They recommend a regular publishing rhythm, a clearly recognisable format and a consistent style. According to them, this repeatability and readability of content helps over the long term to build an audience and the trust of platforms.
A similar shift is visible in Czechia
Hollywood is not alone in this shift. In Czechia too, filmmakers and authors are increasingly moving between cinema, television and content made directly for mobile phones. One project aims at the big screen, another at a streaming service, and yet another goes straight to the phone. There is simply more content, and there are more routes to the audience than ever before.
It is not just about creativity. It is also about business
The growth of the creator economy also has very concrete economic effects. As we reported earlier, according to an analysis by Goldman Sachs, the global creator economy could grow to as much as $480 billion by 2027. That is almost double its current value. This is one reason why more and more professionals from traditional industries are heading towards it, looking for new ways to sustain and develop their work.
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