Company page admins on LinkedIn mostly follow the same routine. An article is published on the blog, they manually turn it into a post, pick an image, write a teaser and come back in the afternoon to answer comments. Yet at least half of that work can be set up in LinkedIn and simply left to run. Here are five features you probably do not know about. Each of them will save you work.
The page pulls in your blog by itself via RSS
LinkedIn can connect a company page to an RSS feed and pull content from it on its own. As a source it lists the organisation’s website, blog, YouTube channel and podcast, in other words anything that has RSS. A super admin or content admin will find the setting in the page settings, in the section for content sharing.
It runs in two modes. With manual sharing, a new item appears in the admin’s overview and the admin decides whether to let it out. With automatic sharing, it is published on its own. For most companies the manual mode makes sense, because the headline from the blog and a headline that works in the feed tend to be two different sentences.
Two things are worth knowing in advance. Not every page sees the feature, as LinkedIn only makes it available to completed pages with regular publishing activity. And the daily number of imported items is limited, so with a high publishing frequency some content will not make it into that day’s queue.
You can schedule directly in LinkedIn
You do not need an external tool to schedule posts. A super admin or content admin can schedule a post directly in LinkedIn, from an hour to three months ahead. Scheduled posts are also visible to the other page admins, so you can keep a shared calendar.
There is one catch. Once a post is scheduled, its text can no longer be edited. You can only reschedule or delete it. Proofreading for typos therefore has to happen before you click Schedule, not after.
Invitations to follow have monthly credits
A little-known tool for growing your following is the invitation. An admin can invite their own contacts to follow the page, and has monthly credits for it. For your own employer’s page there are thirty, for other pages fifty.
The key detail is that the credits are shared by all of the page’s admins and renew on the first day of the month. And above all: when someone accepts an invitation, the credit is returned. So it is not the successful invitation that uses up a credit, but the ignored one. A targeted selection of a few dozen people a month therefore works out better than a mass mailing to anyone.
You can see your competitors right in page analytics
LinkedIn can put your page next to competing pages and compare them. The comparison shows follower counts and their growth over a chosen period, the performance of organic posts, and also the competitors’ best-performing original posts from the last thirty days, refreshed daily.
The scope differs by page type. A free company page can add one competitor, a premium page up to nine. For a marketer who has so far been collecting competitors’ numbers by hand, or not at all, it is the fastest way to find out whether a weak month was their fault or just the season for the whole industry.
An employee’s post can be paid for as an ad
The most powerful tool of the five is called Thought Leader Ads. In Campaign Manager, the company searches for an employee, finds their post and asks for permission. The author gets a notification and either approves or declines the request. Once approved, their personal post becomes an ad that runs under their name, not under the company logo.
It also works outside your own company: you can boost the post of a first, second or third-degree connection. The text cannot be supplemented or edited, and only the author may change it, so the ad remains what that person actually wrote. The author can set up automatic approval of requests from their employer, and sees organic and paid numbers for the post together.
For Czech B2B brands it is the cheapest way to turn the reach of personal profiles into paid distribution. It runs exactly against what creators on LinkedIn have long complained about, namely that nobody pays for their work.
What we do not have on LinkedIn yet
European brands are missing one thing. Creator Marketplace, that is, native search for B2B creators inside Campaign Manager. LinkedIn launched it in June 2026 as an alpha version only for US and Canadian accounts with English-language content. It has not yet announced a date for expanding to Europe.
Until then, choosing creators remains manual work. Your page’s own analytics, the competitor comparison and tracking who actually writes about your industry on LinkedIn will help. In the meantime the platform itself has reshuffled comment ranking by relevance and given users a button for AI slop, so mechanically increasing volume is ceasing to work.
The fastest result will come from connecting RSS, starting to schedule ahead, adding a competitor to your analytics and agreeing with people in the company on approving Thought Leader Ads. And if you are building your own channel, a newsletter on LinkedIn remains the only part of the platform where the community is more yours than the algorithm’s.
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