Martin Belotti passed a million subscribers with his YouTube channel LADB Restoration and yet ran the channel practically alone. “I felt I was sitting on a gold mine, but it was just asleep,” CEO Thomas Subra recalls Belotti describing the situation. Expanding to other platforms meant either losing quality or giving up control of the content. Out of this problem, Motion Society was born in 2022, a Paris-based firm whose four founders built the operations partner for creators that Belotti himself had been looking for.
Four years later, Motion Society distributes content for more than 650 creators and IP owners, generates over 8 billion views a month and has got more than 200 creators onto streaming TV. At the end of September 2026 it brought in Chanel Simmons as Managing Director for the USA, an executive who had watched Motion Society from the other side: from the Spotify platform.
A view from the biggest partner
Simmons spent more than ten years in the creator economy. She went through Fullscreen, where she led YouTube syndication, then worked for FaZe Clan and its fifty-strong creator roster, later joined Meta and finally Spotify, where she was responsible for digital culture content partnerships and the onboarding of creator service providers.
It was at Spotify that she saw Motion Society in action. The firm distributed YouTube content from more than 350 shows for Spotify, while achieving the highest consumption hours and revenue per show of all the platform’s partners.
“The team understood the needs of both creators and platforms and came to us with a deeply informed point of view on how creator content could succeed on Spotify,” she told Deadline. “What impressed me most was the combination of strong creatives, platform expertise and the technology they built that allows their team to focus more time on strategy and the content itself.”
One detail convinced her to move from the platform to the provider side: performance data from hundreds of thousands of videos flows back into the company’s internal system and helps the team plan and distribute new content in real time.
An OS instead of a stack of external tools
Motion Society’s competitive advantage rests not on an agency structure but on technology. The team of more than 50 people does not work in external tools. No Google Sheets, Monday, Notion, Google Drive, Airtable or Frame.io. The entire operating process runs in a proprietary system that connects video intake, editing, platform-specific optimisation and publishing.
“No Google Sheets, no separate dashboards,” explains COO Jean-Loup Fraudin. “Everything happens in one platform connected directly to social networks. That's how we cut the low-value tasks and let editors focus on creativity.”
The system is AI-assisted: models analyse years of performance data and suggest which videos to repurpose, which titles and formats to choose and when to publish. The firm estimates that this cuts operating time by 70 to 80%. “The more we operate, the smarter the system becomes,” says Fraudin.
The result is the ability to distribute 30,000 videos a month across streaming and digital platforms. The portfolio includes creators such as Jesser, Stephen Sharer and Lizzy Capri.
Founders from finance and technology
The firm was co-founded by four people with deliberately complementary backgrounds. Subra came from investment banking and private equity, specifically from Nomura, SG Americas and DIF Capital Partners. Fraudin came from infrastructure and structured finance at Crédit Agricole and Rivage Investment. Lucas Falga joined as CPO and engineer, and Belotti as the only creator on the team.
“We were four friends with complementary backgrounds. Two of us came from finance, one from tech, and one was already a successful YouTuber with over a million subscribers,” Subra describes. The firm raised seed funding, from which it developed its proprietary OS. Its headquarters are in Paris, and roughly half of the creators in the portfolio come from the US, the rest from Europe, Latin America and Australia.
Creators in spaces reserved for producers
At Mipcom 2025 in Cannes, Subra described a shift that Motion Society had noticed: the biggest streaming executives were suddenly talking about creators. “It speaks volumes that YouTube was a sponsor of this event. It shows that creators now have a voice in spaces once reserved for legacy producers,” he said at the time.
The hiring of Simmons as head of USA comes at a time when Motion Society is getting creators onto streaming TV at a growing pace. The firm does not define itself as an agency or as a tool. Subra repeatedly uses the term “execution partner”. Simmons’s task will be to run US business operations in a segment in which she herself first got to know Motion Society from the other side.
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