We have launched Opinio, a platform for creators. Creators can use not only a technology platform for paid content and community management, but also the production facilities, content expertise and communication options of the Czech News Center media house.
Vision: a platform and a service in one
The Gazetisto platform, the predecessor of Opinio, was created in 2021 as a project focused on journalists, but it soon became clear that this direction was too narrow. After it was taken over by Michal Gabriel, it received a new form and a new name: Opinio.
While other platforms focus on features, Opinio’s ambition is to combine a technology product with know-how and services that other platforms do not offer. From professional production facilities in Hagibor, Prague, through content and media expertise, to the most important part: marketing distribution within our own media channels.
As a result, Opinio does not offer creators only a website with a payment gateway, but direct cooperation with one of the largest Czech media houses. “Our inspiration is the model of music labels. The goal is to provide everything needed for creators to succeed, whether they are new talents or well-known personalities who want to expand their business with new content products,” adds Michal Gabriel.
What creators gain
The aim is to support emerging and mid-sized creators with growth potential. Opinio is not just a tool but a full business partner, which in addition to the technology platform offers creators:
- studio production,
- graphics and creative services,
- consultations and mentoring, including help with monetisation,
- and audience growth through marketing support, advertising in our content network, PR support on our websites, audio and video content, on the radio and in print.
The cooperation is not restricted by exclusivity, so creators can also work freely on other platforms, such as HeroHero or Forendors.
Specific collaborations
Among the first collaborations with independent creators that are already achieving success are Petr Mareš, with whom we produce CEO Talks Blueprint, and Wendy Tomšů with Women Talks.
At the same time, the offer from Opinio is not limited to classic podcast or video formats. We have already worked with B2B companies, for which we provided complete production, including moderation and output for social media.
Synergies and efficiency
Opinio is building a production centre for both internal and external creators. “We use our studios, technology and production capacity, and we centralise content and media know-how. This lets us flexibly cover the needs of editorial teams and commercial projects, and expand them according to demand. Our main goal by the end of the year is to recruit new creators and, through them, to achieve radical year-on-year growth in subscription revenue. We are also working on the possibility of cross-selling within the platform,” adds Michal Gabriel.
Alongside Michal Gabriel, a whole team of experts with different specialisations is working to fulfil Opinio’s vision, including Jan Weisser, Ladislava Rákosníková, Lubomíra Kováčová and Nikola Malinková.
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