We helped bring the Žij Longevity podcast and audiobook to life. We handled production, technology and distribution, showing that we can offer creators a complete package, from the idea to the market launch. The longevity series by Petr Šrámek and Jan Mühlfeit is an example of what the new trend of closed podcast formats can look like.
How do you slow down ageing, gain more energy and strengthen your health? This is a topic that is currently moving the world and the media. Petr Šrámek, an entrepreneur who founded LongevityTech.fund and HealthyLongevity.clinic, a mentor to startups and companies, and a populariser of scientific progress in AI and longevity, and Jan Mühlfeit, former president of Microsoft for Europe, a global strategist and coach to top managers, decided to dive into it fully. Together they created the podcast and audiobook Žij Longevity, into which they put their experience and knowledge of longevity, leadership and personal development.
Distribution and content support
We played a significant role in the project. We handled the complete content production, from recording and final editing through to the audiobook and accompanying videos. We also built our own technical solution: a platform for subscriptions and listening, a user-friendly front end and a stable back end. We gave the project a unified visual identity so that it can present itself consistently and professionally across all channels.
Distribution was just as important. We brought the content to listeners not only through the web and iKiosek, but also to traditional bookshops such as Luxor and Dobrovský. We also supported the project editorially and prepared a series of SEO articles by our lifestyle editors, which help bring the topic of longevity to a wider audience.
The closed series trend: more attractive for listeners, easier for creators
Žij Longevity is a targeted series of twelve episodes. More and more creators choose closed formats, because they are easier to plan and produce, and listeners appreciate being able to play several episodes at once. So that everyone can get an idea of it, the first half of the first episode is free to listen to directly at zijlongevity.cz, and every week freely available parts are released on Jan Mühlfeit’s YouTube channel. The whole package costs CZK 990 as a one-time payment. We launched the project on 5 August, and it already shows that a closed author series can be a great alternative to endless podcast projects.
For us, Žij Longevity is proof that we can be a reliable partner for creators, from production and technology through to distribution. Authors can focus fully on the content, and we take care of everything else.
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