The SHIFTS conference by e15 has become the most prestigious business event in Czechia in just three years. This year’s edition, SHIFTS25, offers a rare chance to hear how the people best placed to reflect on global shifts think about them: Morgan Housel, author of The Psychology of Money, former Austrian chancellor Sebastian Kurz, or one of the most successful Czech entrepreneurs, Jiří Šmejc. For us, SHIFTS is an opportunity not only to report on crucial decisions, but to be part of them.
Strength as the way forward
This year’s theme is Strength leads the way, and it connects all the panels. It runs from the behavioural economics of Morgan Housel, through the geopolitical experience of Sebastian Kurz, to a unique discussion with Jiří Šmejc. “We want to look forward with respect for the past. To show how to use the strength of human, investment and political capital as an engine of future prosperity,” says Nikita Poljakov, editor-in-chief of e15.
A new type of media platform
SHIFTS is not just a conference, but part of a long-term strategy to connect the content, brand and business of the whole media house. The e15 editorial team, the CNC Events team, sales and marketing all take part in preparing it. Together they create a unique environment where decision-makers meet and new strategic partnerships are agreed. Thanks to its standing and quality, the SHIFTS conference not only responds to important topics, but sets the agenda.
An audience that shapes the market
“In just three years, SHIFTS has become a premium brand. Every year it attracts the business elite, people who do not usually attend ordinary events. We meet their high expectations thanks to the cooperation of the whole media house, from the editorial team to production, and external partners,” adds Linda Laputka, who leads the events team.
Last year more than 700 people attended. A fifth of them came from large companies, and four fifths were entrepreneurs and investors with personal assets of over $1 million. The audience included people from investment, technology, energy, legal and advisory services, as well as politics and public administration. SHIFTS connects the “new money” generation with traditional business and creates a space where capital meets innovation.
Results and impact
Each edition strengthens the e15 brand as a partner for business and investment. The event generates content for the website, social media and video formats that reach thousands of users. Besides visibility, SHIFTS gives partners a platform to meet the most influential people in the region. For the whole CMI group, it is a new type of product that combines editorial know-how with commercial potential.
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