Social media
creatorshubYouTube, TikTok, Instagram and Reels. What the platforms are changing, where attention is moving and how creators earn from it.
Instagram did not change because of the algorithm. We users are behind it
The Instagram we knew is gone. Viewers rewrote it. Median engagement fell by more than a quarter year on year, and the ranking factors the platform now highlights came from viewer decisions, not from an engineer.
Social media lures many, but not everyone succeeds
The creator economy draws millions of people who want to break through. The reality is harsh. Most creators struggle with low visibility, and almost half earn less than $10,000 a year. Holding attention is now harder than making content.
LinkedIn is not about job hunting
LinkedIn is often seen as a site people visit once a quarter to check for job offers. It has over 1.3 billion members, and about 310 million use it every month. Many are looking for suppliers, podcast guests or creators who can speak about their field.
The end of mega stars: niche is the new standard
Becoming a global star on social media is extremely hard, and the numbers show it. Platforms favour personalised, narrow content, so specialisation, consistency and building one’s own business now win.
Instagram tests Reels on TV
Instagram is testing short videos on the big screen as an experiment in shared viewing with longer attention. Instagram for TV shows that platforms are looking for new situations in which content works, not just new formats.
The For You feed matters more than followers
Social networks have become networks of recommendation, not networks of people. TikTok, Instagram, Facebook and YouTube now show content picked by an algorithm, so most of what we see comes from accounts we do not follow.
When a game stops being a game
Games and apps have become a natural part of childhood, but what looks like fun or learning often uses principles that closely resemble the mechanisms of addiction. Filip Molčan’s guide offers ten practical tips for talking with children about technology.
Social networks connect less and sell more
Facebook was built to connect people, but Meta now admits that personal social networks have largely lost that role. Algorithms and influencers now hold our attention and drive sales.
Short TikTok-style videos are coming to our websites
The short vertical video format now defines social media. We are bringing it to our websites too, and Web Stories already run on iSport.cz, Poggers and Mateřídouška.