Articles
The creator economy magazineAnalyses of the European creator economy from primary sources. Pick a topic and read.
Press Publish on the FOX lot: 500 creators in front of Colin and Samir
The second Press Publish conference brought 500 selected creators to the FOX Studio Lot in Los Angeles. Sponsors included YouTube, Google Gemini, Adobe, Red Bull and Canon.
YouTube built Brandcast 2026 around creators. EU brand budgets are shifting
At Brandcast 2026 in Lincoln Center, YouTube unveiled a creator-led slate and six new ad products. For European brand directors, it changes how media plans are read. Article 50 of the EU AI Act applies from 2 August 2026.
Audible adds 700 titles to Apple Podcasts. Wondery+ is ending
Apple has publicly confirmed the distribution of almost 700 premium audio titles from Audible inside the Apple Podcasts app. Susie Warhurst, Head of International at Apple Podcasts, shared a post by Marshall Lewy of Audible on 28 May 2026.
Publishers are hiring for 16 new roles. Newsrooms get product teams
FT Strategies and WAN-IFRA reviewed 6,687 LinkedIn job ads and selected 16 emerging strategy function roles in four categories. Five US publishers offer positions with salary ranges of $87,000 to $295,000.
FOX One and Peacock join YouTube. Discovery is centralising
FOX One at $19.99 and Peacock Premium Plus at $16.99 a month are sold through YouTube Primetime Channels from 1 June, with no discount on direct purchase. Nielsen measured YouTube at a 13.5% share of TV viewing in March 2026, ahead of Disney at 10.5%.
Instagram moves to television. The audience is splitting
Instagram plays Reels on TV screens, and YouTube leads the Nielsen ranking with 13.5% of viewing. Alternative apps built on taste and privacy grow alongside video podcasts on connected TV. Mandatory labelling of AI content in the EU applies from 2 August 2026.
When an agent makes sense and when it does not. Zhang’s yes, no, maybe framework
Barry Zhang of Anthropic opened his AI Engineer Summit talk with a line rarely heard from someone who builds agents: “Don't build agents for everything.” His yes, no, maybe framework is a practical model for deciding when an agent adds value.
Beast Industries invited Madison Avenue. Brandcast rewrote the rules
The fifteenth Brandcast, a Beast Industries upfront breakfast and Netflix Clips all landed within 14 days. AI is changing production, and creators are taking over reach. An analysis of the shift in the content business.
LinkedIn is the second most cited domain in AI. 59% belongs to individuals
Semrush analysed 325,000 prompts across ChatGPT, Google AI Mode and Perplexity. LinkedIn is the second most cited domain, and 59% of its citations on ChatGPT and Google AI Mode point to personal profiles. Median reactions on a cited post: 15 to 25.
Murdoch pays over $300 million for a podcast portfolio. He is buying IP
James Murdoch bought the Vox Media Podcast Network and New York Magazine through Lupa Systems for over $300 million. A British Sounds Profitable study reports 79% ad recall for podcast advertising. When AI takes over production, IP is what gets bought.
TikTok trims its music division as SoundOn bypasses the labels
TikTok cut its music division in the US and Latin America in October 2025. SoundOn grows, with over 1.1 million registered creators, and the Commercial Music Library offers a million pre-licensed tracks. The UMG-TikTok deal of 22 May 2026 shows labels still have to license.
In 2014, a new SaaS cost $1 million. In 2026, a weekend and $40 are enough
In 2014 a solid SaaS MVP could cost $1 million, and it took quarters to find the first paying customer. In 2026 one founder with Cursor and Vercel subscriptions at $40 a month is enough. Capital used to be the moat, now it is distribution.