Faster, easier, cheaper. That is exactly what video production looks like for us since we started using the AI tool Kapwing. News, interviews, reports, sports highlights and podcasts can all be easily edited with Kapwing and turned into posts, stories or reels for social networks. What used to take hours or days now takes just tens of minutes.
One tool that speeds up production, reduces costs and at the same time keeps content high quality and the form consistent? I would not have believed it was possible, but the past year and a half with Kapwing has convinced me otherwise.
AI edits while you wait
Our editorial teams produce a lot of video material every day, and we need to get as much out of it as possible. Kapwing helps them as simple editing software. It can produce a transcript, add subtitles, analyse content, switch cameras according to who is speaking, and identify and cut out dead spots. The author or director no longer has to watch the video again in full or mark its parts, and for simple editing we no longer need a human editor at all. Thanks to a simple interface, editors can cut content themselves. A few clicks are enough to handle subtitles, cuts and video format adjustments, including brand assets.
As soon as we upload a video, it suggests cuts, creates subtitles and immediately shows how the video might look in its final form. Details still need fine-tuning and quality control, but the video is ready for publication alongside the article in record time. The editor, or director, has everything prepared and only decides what to use and what not to use.
Kapwing also keeps brand identity consistent across all channels. Thanks to brand kits, shared templates and brand elements, every output looks the way it should, regardless of who created it.
And that is not all: with the generated subtitle transcript we can keep working and, with the help of CNC GPT, turn it into an article draft without having to watch the whole video. We can also translate the content or otherwise adapt it for an international audience.
What we used to handle across different tools can now be done in one place. Among the most useful features is definitely the automatic subtitle generator, which also highlights key words, making the content easier to read and more memorable.
A real game changer: Kapwing for reels and other video content for social networks
In my team we use Kapwing not only for editing, but its greatest value lies in creating clips for social networks. From a single video it can automatically create dozens of clips and derivatives in excellent quality, tailored to social network formats. Kapwing offers automated editing and storytelling: the tool itself analyses the video, recognises key moments and cuts them into short, catchy clips for social networks. It removes unnecessary passages and filler words and makes the video as punchy as possible. The result is a suggestion of dozens of different clips, which it also automatically rates by attractiveness. Editors therefore do not have to spend time deciding what has the greatest potential to catch attention. In Kapwing we immediately see what has a chance to succeed on social networks and what does not. It is just a matter of fine-tuning and publishing. For social networks, subtitles are even more important. Kapwing automatically highlights interesting passages and words, and correcting errors in the transcript or the highlighting takes just two clicks. Because it is our own content, it is also very important for us to be able to add end cards at the end of each video, which lead viewers to the website or to other content.
Kapwing has proved to be a great tool, but using it only for editing means missing out on its most powerful and most useful function.
Results
Cutting a single 30-minute show the classic way used to take editors as much as 4 hours, while creating short derivative videos took at least a whole further day. Kapwing has sped this process up to just a few tens of minutes. It lets us work more efficiently and at the same time generate many times more content for social networks. We saved at least half of an editor’s full-time position, saved editors and directors a lot of time, and cut video production time to a tenth. As a result, we now produce 10 times more content for social networks than a year ago.
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