The creator economy is worth $32.8 billion. Women earn less from it
Europe’s creator economy reached $32.8 billion in 2025 and is expected to pass $157 billion by 2032. Behind the figures is a structural problem: women carry much of the work, yet their share of the profits is smaller.
Who is a creator and why it matters
The word creator has entered everyday marketing, investor and media vocabulary. The creator economy is now a multi-layered ecosystem, but the more the term is used, the more its meaning blurs.
Alright, with permission. McConaughey vs AI
When Matthew McConaughey first said “Alright, alright, alright” in Dazed and Confused thirty years ago, he could not have known it would become a trademark. Now AI can copy a voice, a face and a gesture within minutes.
Enthusiasm alone is not enough for podcasts
In 2025, 920 new podcasts were launched and half of them ended within their first hundred days. Not because they had nothing to say, but because regular production needs time, energy and professionalism.
The Hudební ceny Evropy 2 winners are in
The 14th Hudební ceny Evropy 2 has its winners. Mark Dann won two awards, Linkin Park dominated the international categories and Ewa Farna stayed the most successful domestic female singer.
Czech podcasts in 2025: growth and survival
Data from the ceskepodcasty.cz platform show that the Czech podcast market kept growing in 2025 but is changing structurally. Episodes rose 94.4%, while about half of new podcasts stopped within a year.
Trends driving the creator economy
Billions of dollars are flowing into startups around the creator economy. Most of the money goes not to influencers but to AI tools, social shopping platforms and creator-led communities.
LinkedIn discovers the creator economy
LinkedIn used to be mainly a place for career news, job offers and long business posts. Now video gets more space, with its own shows, creator partnerships and sponsored BrandLink formats.
Hollywood slows down as creators speed up
Film, television and online production are blurring together. While traditional production slows down, the creator economy is growing and opening new opportunities for creators who adapt to new formats and distribution.
Instagram tests Reels on TV
Instagram is testing short videos on the big screen as an experiment in shared viewing with longer attention. Instagram for TV shows that platforms are looking for new situations in which content works, not just new formats.
LEVEL9: meetings in the heart of Hagibor
LEVEL9 is a 600 square metre event space on the ninth floor of the new Hagibor headquarters, built for workshops, corporate events and business meetings. It offers views of Prague, full catering facilities and direct metro access.
Creators take the lead and the earnings
2025 showed a shift that cannot be ignored. Platforms are no longer just distribution channels. They are handing more control and new ways to earn to the people who create on them, and that changes the rules for influencers, creators and brands.