Articles
The creator economy magazineAnalyses of the European creator economy from primary sources. Pick a topic and read.
Blesk launches a new game format
Media are no longer asking how to produce more content, but how to keep a lasting relationship with their audience. Blesk.cz is adding Bleskové hry, a new interactive project, starting with PSČ hra.
Trends driving the creator economy
Billions of dollars are flowing into startups around the creator economy. Most of the money goes not to influencers but to AI tools, social shopping platforms and creator-led communities.
Unilever sparks a creator gold rush
Unilever plans to work with about twenty times as many influencers and to move half of its media budget to digital and social channels. Other brands are following, and creator rates are rising.
LinkedIn discovers the creator economy
LinkedIn used to be mainly a place for career news, job offers and long business posts. Now video gets more space, with its own shows, creator partnerships and sponsored BrandLink formats.
Hollywood slows down as creators speed up
Film, television and online production are blurring together. While traditional production slows down, the creator economy is growing and opening new opportunities for creators who adapt to new formats and distribution.
Creator economy 2026: it is about the system
Growth and professionalisation will define the creator economy in 2026. Budgets are moving to long-term partnerships, paid distribution and cross-platform content, with generative AI and in-house know-how becoming central.
Creator marketing has grown up
Creator marketing has moved from a nice addition to a tightly measured performance channel that receives million-dollar budgets. A CreatorIQ survey of 1,723 brands, agencies and creators shows that return on investment now drives decisions.
Instagram tests Reels on TV
Instagram is testing short videos on the big screen as an experiment in shared viewing with longer attention. Instagram for TV shows that platforms are looking for new situations in which content works, not just new formats.
Fandoms are churning out unsettling AI content
AI-generated images, deepfakes, fake voice covers and celebrity chatbots have become a normal part of fandom. Fans gain a sense of control over their idols, but the content is about attention, reach and money, and it can cross the line.
New video and podcast portal iSport.tv
iSport has a new home for video, podcasts and premium content. Built by DEVIX Technologies in four months, the platform gives editorial video and podcast production a modern space on the web, and Czech News Center plans to reuse it for other newsrooms.
Spotify Wrapped is a cultural phenomenon
Spotify Wrapped has grown from a simple listening recap into an annual cultural moment. More than 200 million users took part in the first 24 hours, and sharing rose by about 40% year on year, showing how personal data can spread by itself.
LEVEL9: meetings in the heart of Hagibor
LEVEL9 is a 600 square metre event space on the ninth floor of the new Hagibor headquarters, built for workshops, corporate events and business meetings. It offers views of Prague, full catering facilities and direct metro access.