Articles
The creator economy magazineAnalyses of the European creator economy from primary sources. Pick a topic and read.
MrBeast is building a global creator marketplace
MrBeast, real name James Stephen Donaldson, is planning a global marketplace to connect creators with large American corporations. Beast Industries CEO Jeffrey Housenbold confirmed the two-sided platform at the New York Times DealBook Summit.
Creators take the lead and the earnings
2025 showed a shift that cannot be ignored. Platforms are no longer just distribution channels. They are handing more control and new ways to earn to the people who create on them, and that changes the rules for influencers, creators and brands.
Creator marketing is no longer an experiment
Creator marketing is now a standard part of media strategy, not a supplement to digital communication. The US leads growth, and for the first time there is realistic Czech data: more than CZK 6 billion a year flows through domestic creator campaigns.
Creators are changing the rules, and brands are learning to use it
The creator economy is no longer a marginal part of digital marketing. What once looked like a playground for influencers has become the infrastructure on which brands build trust, loyalty and growth.
The future belongs to those who understand reality
In Finland, children learn from kindergarten how algorithms help shape reality. Media literacy there is part of national culture, not a school subject. While China tightens control over influencers, Czechia is still looking for its own path.
IEA 2025: LEGO wins the Grand Prix
The Internet Effectiveness Awards 2025 showed that Czech digital is no longer built on the wow effect but on what actually works. Digital Vision Czech Republic won the Grand Prix for a LEGO advert that replaced physical products with 3D and VFX.
The Czech AI Association interviews Lubor Zoufal
A virtual anchor reads the news, AI assistants help make up to ten times more video, and personalisation delivers content where it makes sense. Lubor Zoufal explains how AI is changing media work at Czech News Center and Active Radio.
When fame is not enough
Fame no longer guarantees trust online. Audiences want guides they can believe, backed by expertise, authenticity and proven competence over time. Authority is built through content, not through status.
The For You feed matters more than followers
Social networks have become networks of recommendation, not networks of people. TikTok, Instagram, Facebook and YouTube now show content picked by an algorithm, so most of what we see comes from accounts we do not follow.
AI Creative Summit: what was said in London
The one-day AI Creative Summit drew more than 300 people from production companies, agencies and tech teams to London’s BFI Southbank. The theme was how to use AI so that it helps rather than complicates work.
Voice messages now also in the Evropa 2 app
The Message to Radio feature lets listeners send a voice message straight to the radio from the mobile app. Presenters can play it on air or react to it. After its launch on Frekvence 1, the feature now comes to Evropa 2 too.
Trust is moving from the feed to headphones
As the world is flooded with information, people choose what to give their attention to and whom to believe. While social networks struggle with a trust crisis and feed fatigue, podcasts are becoming a new space for credible content.